Cheetah Mobile Teams Up with Today's Headline to Develop Global Content Market

[Global Scientific and Technology reported on November 8] Cheetah Mobile announced today that it has reached a strategic cooperation agreement with today’s headlines in the field of personalized content and social-broadcasting, and established a strategic alliance for content seas to provide diverse content to global users. Entertainment products and services.

The announcement shows that today's headline participates in the Live.me B round of financing of the Cheetah mobile subsidiary and invests in Live.me of US$50 million. If today's headline integrates live streaming capabilities in its overseas products, Live.me is a preferred partner. At the same time, today's headline will acquire News Republic, the news aggregation platform of Cheetah Mobile, for a consideration of US$ 86.6 million. Cheetah has the right to choose not to exceed 50 million U.S. dollars worth of today’s headline shares as part of the consideration. Cheetah mobile users will directly invoke today's headline global personalized content recommendation service through Cheetah products to enhance the liquidity capabilities of Cheetah tool products. At the same time, today's headline will be supported by the global mass mobile users of Cheetah.

Fu Sheng, CEO of Cheetah Mobile, said: "Cheetah Mobile is China's largest Internet company, the gene keyword is international. Today's headline is China's largest artificial intelligence-based recommendation engine products, has a strong personalized learning based on machine learning information recommended Technology.This strategic alliance will help both parties accelerate the expansion of their content products in the international market.Live.me is already the most popular live platform for American teenagers, with a strong growth in user and income. Today's headline investment will help Live. The growth of me in the live broadcast and short video area, headlines will also recommend Live.me in overseas products; News Republic has more than 2,700 copyright cooperation resources in the world, and Cheetah Mobile also recommends News Republic among 600 million mobile users worldwide. Information flow, which will help News Republic's rapid expansion in the global market and enhance the commercialization capabilities of Cheetah Mobile's overseas tool products. In addition, the two companies will also conduct in-depth cooperation in overseas investment and technology fields and other dimensions."

Today's headline CEO Zhang Yiming said: “We are very happy to partner with Cheetah Mobile and rely on Cheetah’s coverage in the global market to bring our AI-driven content distribution services to more users. Through the acquisition of News Republic, we have thousands of people from all over the world. Well-known media partners have obtained a large quantity of high-quality content and have taken an exciting step in the globalization strategy, which also allows us to reach more overseas markets, allowing us to provide more diverse content services for global users. ."

It is reported that currently, Cheetah Mobile has nearly 600 million monthly active users, and nearly 80% comes from overseas markets with Europe and the United States as its main focus. It has mature global experience in user acquisition, product promotion, commercialization, and localized in-depth operation; today The headline has become one of the most active news information platforms for domestic users. It has rich content resources including news, photos, short videos, and third-party "headline numbers."

The mobile Internet has entered the golden age of content entertainment. The innovation of online content products drives the strong growth of user data, time of use, and liquidity. The cooperation between Cheetah Mobile and today’s headlines is a new attempt for China’s Internet content to go to sea.

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